Revisit your Lists as needed to add to and refine them. Create more profitable PPC campaigns.
Categorize your keyword research to match the structure of your Google AdWords Pay Per Click (PPC) Campaigns. Then, return time and again to integrate new keywords, create new Ad groups, and add to your negative keywords list. Go beyond basic keyword research to identify interesting and potentially valuable phrases you otherwise wouldn't have thought of. Available only to subscribers, the Related Keywords tool allows you to search for keywords that are similar to (but do not contain) your seed word.
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